Organic search
Repair, replacement, inspection, storm and material pages, plus real local pages for the towns you serve. Roofing SEO.
Search · Maps · Ads · Website
Roofing Marketing That Puts Your Crew on the Roof Instead of Chasing Leads
GetPhound does the search, maps, advertising and website work for roofing contractors: shingle and metal, flat and low-slope, residential and commercial, repair and full replacement. When a homeowner sees a stain on the ceiling or a property manager gets a leak report, we work to make your name the one they find and the number they call. Plans start at $495 a month with no contracts and no setup fees.
- $495 to startOne flat monthly price, nothing paid upfront
- Month to monthLeave whenever it stops paying off
- Four ways inSearch, Maps, ads and AI answers
- One managerA named person who knows your company
Who is searching
A Roof Is Not Bought Like Anything Else Homeowners Buy
Almost nobody shops for roofing for fun. The purchase is forced by something: a leak that showed up after Tuesday night's rain, a hail storm that the whole street is talking about, an inspector's note during a home sale, a shingle that landed in the yard, or a roof that has simply reached the age where the next winter feels risky. The search that follows is usually quick, usually on a phone and usually local. People type the problem, a town and sometimes the word "now."
The decision is also expensive and hard to judge. A homeowner cannot climb up and tell good flashing from bad, so they look for proxies: reviews that sound like real neighbors, photos of finished roofs on streets they recognize, proof that the company has been around and will still answer the phone in ten years when a warranty question comes up. Every one of those proxies lives online, and the roofing contractor that presents them clearly gets the estimate appointment before a competitor has returned the first call.
That is why roofing marketing is mostly about being easy to find at the moment of need and easy to trust in the two minutes after that. The rest of this site explains how we do both.
Search moments
Five Moments That Send Someone to Google
| The moment | What the person types | What wins the call |
|---|---|---|
| Active leak | "roof leak repair near me", "emergency roof tarp", "roofer open today" | A map listing with your hours, a fast phone answer, a page that says you do same-day tarping and repairs |
| Storm just hit | "hail damage roof inspection", "wind damage shingles", "roofer after storm" | Ads and pages that are ready before the storm, plus proof you are a local company and not a crew passing through |
| Planned replacement | "roof replacement cost", "metal roof vs shingles", "roofing contractor in [town]" | Detailed service pages, honest cost guidance, photos of finished jobs and a simple estimate request |
| Inspection or sale | "roof inspection for home sale", "how old is my roof", "roof certification" | A clear inspection page with what is checked and what the visit costs or whether it is free |
| Commercial or multifamily | "flat roof repair", "TPO roofing contractor", "commercial roof maintenance" | A separate commercial page, a property-manager friendly contact path and proof of work on buildings like theirs |
Most roofers get calls from all five over a year. The mix depends on your storm history, your crews and the kinds of roofs in your market.
What we do
The Roofing Marketing Work Behind a Full Production Calendar
Google Maps
A complete, honest Google Business Profile, a steady flow of recent reviews and photos of real jobs. Maps and local SEO.
Google Ads
Separate campaigns for leaks, storms and replacements, with call tracking. Google Ads for roofers.
Meta Ads (Facebook and Instagram)
Retargeting, review proof and storm-readiness campaigns. Meta Ads.
Website
Fast on a phone, clear about licensing and warranties, with a short estimate form. Web design.
AI search
Clear, consistent facts and plain-language guides. AI search.
We also write content, build links and citations, run paid advertising across platforms and set up lead generation systems. For the complete overview, start with the full marketing guide.
The trade
Roofing Types and Job Types We Build Marketing Around
Asphalt shingle
Three-tab and architectural shingle repairs and full tear-off replacements, the work most homeowners are searching for.
Metal
A smaller but higher-value search group, where homeowners compare cost, noise, longevity and the contractor's experience.
Tile and slate
Fewer contractors do it well, so a clear specialty page can win searches that generalists cannot.
Flat and low-slope
Porches and additions on houses, plus the commercial buildings where flat roofs dominate.
Storm restoration
Event-driven demand where inspection, documentation and careful insurance wording all matter.
Inspections and maintenance
Smaller tickets that start relationships and lead to repairs and replacements.
Add-on exterior work
Only where you really offer it, each with a short page tied to the roof it protects.
Your list of services is your own. We build the pages around what your crews install and repair, not around a generic template.
Where the year goes
Roofing Demand Moves With the Weather, and Marketing Should Move With It
Few trades follow the calendar as closely as roofing. In cold regions, installs slow dramatically in winter while leak and ice-dam calls spike. In the south and along coasts, the year is steadier but punctuated by hurricane or severe thunderstorm seasons. Spring and fall are install seasons almost everywhere, with early summer thunderstorms and hail adding bursts of inspection and repair work in many areas.
Roofing owners who market only when the phone is busy tend to be disappointed by how little they get from it, because search pages and reviews take months to matter. The roofing contractors who do well treat winter as build time: new service pages, town pages, review requests, a tuned Google profile, and storm campaigns prepared and tested so they can go live the day the sky turns green.
Capacity matters just as much. A marketing plan that doubles the leads when your crews are booked for six weeks is not a good plan. We build the pace of the work around the number of crews you run and the jobs you want most, and we tell you honestly when to slow things down.
Standing apart
How a Local Contractor Stands Out From the Truck That Rolls In After a Storm
Every hail season brings the same pattern. Crews from other regions follow the weather, knock on doors and offer free inspections. Some are honest and some are not, and homeowners have learned to be wary. State attorneys general, trade associations and local news stations regularly tell residents to check licenses, ask for proof of insurance, avoid paying everything up front and hire someone with a real local address.
That warning is good news for an established roofer, because it tells you what to put in front of people. A homeowner who has been told to look for a local company will check you out online: your address, your reviews, how long you have been around, whether your trucks are lettered with a number they can look up. Marketing that surfaces those facts quickly, consistently and with real photos is how a neighborhood contractor beats a door knocker without ever knocking a door.
We never ask you to claim anything you cannot back up. If you hold manufacturer certifications, state licensing or particular insurance coverage, we help you show it. If you do not hold something, we leave it out. Licensing and contractor rules differ by state, so check your own board for what applies to you.
How we work
From First Call to a Steady Stream of Estimate Requests
Understand the company
We go through the roof types you install, the towns you serve, your crew capacity, your average job and how storm or insurance work fits in.
Fix the foundation
Call tracking, a clean Google Business Profile, correct listings, and a site that loads fast and shows your credentials.
Launch the right channels
Search, Maps and ads start in the order that matches your capacity and calendar, not all at once.
Review monthly
Your account manager walks through calls, form requests and booked estimates, and we move effort toward what is producing jobs.
Cost
How Much Does Roofing Marketing Cost?
Three ways to start, all billed monthly with nothing to sign and nothing upfront. Whatever you spend on clicks is paid to the ad platform, never to us. The marketing guide walks through every price and how the plans combine.
Questions
What Roofers Ask Before They Hire a Marketing Company
How much does roofing marketing cost?
You can start at $495 a month for RankGuarantee™ pages, $895 for managed ads or $1,495 for the Organic Growth plan that covers search, Maps and AI answers. Nothing is paid upfront and nothing locks you in. Your ad budget goes straight to Google or Meta, never to us. The marketing guide shows how the pieces combine and when each one earns its place.
Is this only for storm and insurance work?
No. Storm restoration is a big part of the year for many roofers, but repairs, planned replacements, inspections before a sale and commercial maintenance all begin with a search too. We build around the mix you want more of, and we are careful with claim wording. We do not give insurance or legal advice, and we will not write copy that promises a claim outcome.
Can I keep my Angi or HomeAdvisor account while we get started?
Yes. Nothing here requires you to cancel anything first. Many owners leave a marketplace running for a few months and compare what a booked job costs from each source. If the marketplace holds up on that number, keep it. If it does not, you will have the evidence to move the money. See lead generation for how to measure it.
How quickly will the phone ring?
Ads can bring calls soon after launch, though they usually need a few weeks of adjustment before they settle. Search and Maps build over months, and no honest company can promise a ranking date. We send a report every month showing calls, form requests and what moved, so you can judge the work on evidence rather than on a promise.
Do you work with commercial roofing contractors?
Yes. Commercial buyers search differently and decide differently, with property managers comparing written bids and asking for references and proof of insurance. So we give that audience its own pages, its own ads and a contact path built around a site walk or bid request. The search page explains how we separate residential and commercial work.
Should I try ads on ChatGPT?
It is an early channel, and a small, measured test is the right size once Google is working. Targeting and reporting are limited today and the product keeps changing, so we would not move money away from search for it. Set a fixed budget, use one clear offer and compare booked jobs before deciding. See paid ads for roofers for the order we recommend.
Do you promise first-page rankings or AI mentions?
No. Search engines and AI tools decide what they show, and nobody outside them controls that. What we control is the work: complete profiles, useful pages, honest reviews and clean listings. We report on what that work produces each month and tell you plainly when something is not moving, so you are never paying for a promise.
All services
Pick Any Service and Read the Full Page
Start Here
- Roofing SEOThe core service: the pages, structure and signals that put your roof services in front of people searching in your towns.
- Roofing Marketing GuideThe full picture: channels, customers, costs, the seasonal calendar and the first 90 days.
- Roofing Marketing (you are here)Marketing for roofing contractors: search, maps, ads, AI search and a website that books inspections.
Get Found in Search
- Google Maps for RoofersYour Google Business Profile, reviews and service-area setup, built for roofers who travel to the customer.
- AI Search for RoofersHow to be the roofer an AI assistant describes accurately when a homeowner asks who to call.
- Links and Citations for RoofersThe local and trade sources that vouch for a roofer: listings, associations, manufacturers and community ties.
Paid Advertising
- Paid Ads for RoofersWhich ad platforms make sense for a roofer, in what order, and how they fit with a seasonal business.
- Google Ads for RoofersCampaign structure, keywords, negatives, call scheduling and tracking for a roofer's Google Ads account.
- Meta Ads for RoofersMeta Ads (Facebook and Instagram) for roofers: retargeting, storm readiness, finished-roof proof and short lead forms.
Website and Content
Get in Touch
Ready for Your Phone to Ring Before the Next Storm?
Tell us what you install, which towns you work in and whether your jobs are mostly repairs, replacements or insurance restoration. We will show you what a flat monthly plan looks like for your company. Call 610-825-4363 or email hello@getphound.com to set up a strategy session with our CEO.